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Van Gogh to go

Van Gogh Museum Shop

assignment
Design and build a new museum store and ticket shop with a distinctive identity: Amsterdam, Authentic, Cultural, Inspiring.
results
A fabulous new Amsterdam Museum shop on the famous Museumplein.
Recognizable, elegant and operational efficient.
More visitors and a higher conversion by applying the retail laws.
(Of course) realized within time and budget.
assignment
The Museumshop at the Museumplein in Amsterdam is part of the Van Gogh Museum. With over two million visitors a year, it is the second museum of Amsterdam. As a result of the collaboration with the Rijks Museum, the store has an extended assortment of museum souvenirs.
question
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team

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Hans Preeker
managing partner | consultant
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Lieke Genten
architect & interior architect | partner
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Rob Erdmann
graphic designer

visit this place?

Since the shop opened, revenues have risen explosively. We don’t want to brag, but it’s a very nice result for both the Van Gogh Museum and, on a creative level, for us. Want to see how we did it? Ask Lieke, she will show you around.

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