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Welcome HOME

THUIS - the showroom

assignment
Supporting the client in making care-free choices!
results
The unification of service, interior and showroom products
The showroom concept revolves around "the 4 appointments"
High customer appreciation
Very efficient use of store floor area
Increasing turnover
assignment
Along the A2 motorway in Utrecht you will find the new Dura Vermeer Inspiration Centre. A multifunctional building of approximately 7,500 m2 where connecting, meeting and collaborating are key. With one another, with customers, with buyers, with clients, with partners - everyone is welcome. This philosophy of meeting and inspiring is reflected in the concept, the architecture and the interior.

In showroom THUIS (HOME), which is part of the Inspiration Centre, Dura Vermeer invites the buyers of a new home to decide on the layout of their house themselves. DuraVermeer develops homes according to the 'ready-to-live concept'. Your house is entirely ready. All you have to do is move your furniture and personal belongings. THUIS shows the home-buyer numerous options: for build-outs, dormers, walls, electricity points, kitchens, bathrooms, floor and wall finishes and window decorations. As a result, you find it all under one roof: you don't have to visit numerous showrooms for kitchens, bathrooms, walls & floors, architectural upgrades, window coverings and custom cabinets. And THUIS helps you make stress-free choices: the advisors will assist you in making your decision. The challenge; develop a full-service interior design concept for THUIS.
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team

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Lieke Genten
architect & interior architect | partner
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Floortje Broek
designer | finishes specialist
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Luis Monteiro
architect | image maker
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Judith Everaarts
interior architect

visit this place?

"HOME" is Dura Vermeer's generous showroom, covering 33% of the total area of the Dura Vermeer Inspiration Centre. The Inspiration Centre is designed as a professional, contemporary networking place where co-creation, collaboration and mutual learning are key. Call Lieke or Judith, they will be happy to take you on a journey to Home.

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