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Framing a view

Ace & Tate Heidelberg

assignment
A strong brand with a local feel
results
different look, same feel
recognisably Ace & Tate, yet unique
store interior adapted to fit in with the local culture
prime example for the German market
assignment
Ace & Tate was launched as an online eyewear platform but soon adopted an omni-channel retail strategy. The eyewear brand now has a strong physical presence with 64 stores in 10 countries. The brand's strength lies in the way it seamlessly combines online and offline retail, and in such a way that it reinforces each other. The principle 'different look, same feel' is applied to all Ace & Tate stores. Every store is based on the same concept, which is evident in the way the products are presented. However, the look of the stores is adapted to fit in with the local culture. CE was commissioned by Ace & Tate to design its new store in Heidelberg, Germany.
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team

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Sander Bos
managing partner | consultant
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Rita Martins
architect

visit this place?

Ace & Tate's strong brand identity ensures that each store can be designed in a different way. But our work for this client doesn't stop here. We also support Ace & Tate in the development of the stores they design themselves, carry out site surveys, and prepare permit sets and bid/construction sets. We can tell you all about our activities. Call us.

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